project

Queue Platform

Supercharging restaurants.

Published in 2023
    Services
  • Strategy
  • Product Definition
  • User Research
  • Project Management
  • Brand Design
  • Interface Design
  • Interaction Design
  • User Testing
  • Design System
  • Illustration
    Deliverables
  • Brand Identity
  • Website
  • Web App
  • iOS App

Queue is a product for those who are tired of dealing with the same old kitchen nightmares day in and day out. A friendly and versatile restaurant management system with which you can kiss your inventory headaches and staffing snafus goodbye.

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Queue streamlines all essential operational tasks, freeing up time for owners to focus on what counts: giving customers an unforgettable dining experience and boosting customer satisfaction. Sounds catch-phrase-y, but that's it.

“Throughout our journey, whomever we meet, they are always impressed by the beauty and simplicity of Queue.”

person
Adeeb Al Dabt
CEO at Queue
Great success.

Since partnering with Queue, they have been on fire! This partnership lifted off Queue. We're talking sales so hot they make an order look like a bell pepper! And the best part? Restaurants and customers both love it.

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“Restaurant owners (the customer of Queue) love the product and its beautiful design. Significa has made the restaurant software look great again.”

person
Ahmed Shalby
CTO at Bynd

But the secret ingredient is a little something called customer feedback. We're leveraging their frank input to improve Queue and make it even more, bear with me, finger-licking good. And trust us, the proof is in the pudding (or the pizza, pasta, dumplings, tacos, or whatever restaurants serve up).

“After the design, Queue increased its sales by 5x and closed its seed financing round led by high- calibre Venture Capital firms.”

person
Ahmed Shalby
CTO at Bynd
Target audience.

From the restaurant owners who inherited their business from previous generations to the young interns who are just getting started, Queue has to cover a lot of ground. Friendly for individuals at all levels of experience, expertise, and age. Flexible and versatile enough to cater to each restaurant's unique needs and requirements.

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After serious sleuthing, we uncovered a shocking truth about the restaurant industry – some are stuck in the technological dark ages! Ancient devices, archaic software, and enough wires to make an electrician cringe.

“Due to this design, allO has become one of the best-looking restaurant software in the world, while most of the similar players still look like Windows 98.”

person
Adeeb Al Dabt
CEO at Queue

We also noticed a stressful, fast-paced environment paired with a constant back-and-forth frenzy of stressful staff, running incessantly between tables, POS, counter, and kitchen. If anything, Queue couldn't be one extra anxiety- provoking element. We had to design it as straightforward, easy-to-use, and device-proof as we possibly could. A stress reliever.

Goals and challenges.

When Queue came to us, they had a simple request – make Queue the best restaurant management system on the market. We're not ones to shy away from a challenge. We dug deep. We analysed every nook and cranny of the competition, the market, and the restaurants, to find areas for growth and improvement. As it turned out, it wasn't hard. Some competitors are stuck in the 90s, with no hope of ever breaking free from their prehistoric software. The opportunity was clear: fresher design, newer tech.

person

We also noticed a stressful, fast-paced environment paired with a constant back-and-forth frenzy of stressful staff, running incessantly between tables, POS, counter, and kitchen. If anything, Queue couldn't be one extra anxiety- provoking element. We had to design it as straightforward, easy-to-use, and device-proof as we possibly could. A stress reliever.

With this came a real challenge.

How can we make Queue so easy to use to the point where there's a minimal learning curve and, as a result, less friction to transition to? The added value had to be unquestionably obvious. We had to strike the perfect balance between usability, recognisability, freshness, and comfort.

Let's see what we came up with.
Love at first sight.

We saw a sad, sad sight as we peered into the depths of our competitors' offerings. We knew we had to do better. We did.

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The terminal is the centre of action.

The POS can make or break a service. More time at it, less time with the customers. In busy restaurants, it snowballs into chaos in a finger snap. A well-done terminal boosts a smooth operation, whereas a questionable one shatters a restaurant into pieces.

At allO the terminal had to be like a non-stick pan: frictionless, prioritising the most critical information at any given time. We didn't want the screen to resemble a cluttered desktop piled high with irrelevant information and unattended orders. In other words, we created a contextual POS that adapts to the status of the service.

We separated the information into panels. This made it easier for restaurant staff to focus on what mattered most without feeling like they were drowning in chaos.

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Payment splitting.

Let's face it, when it comes to paying at a restaurant, everyone's got their own payment preferences. Cash, cards, mobile payments, the whole lot. And then some insist on splitting the bill to the last penny with their five friends.

allO's versatile checkout process allows waiters to split bills by item, equal parts, or even specific amounts, all while keeping tabs on tips, discounts, and receipts printing. This enables customers to pay how they prefer, making the payment process seamless and hassle-free both for waiters and customers.

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“As a result of Significa’s work, our revenue

person
Adeeb Al Dabt
CEO at Queue
With an intuitive, efficient, and flexible system, Queue is the perfect garçon, making it easier for restaurants to manage their operations. And just like a good chef who never stops improving their recipes, we keep gathering user feedback to make Queue even better. Stay tuned.
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